THE THREE-WAY FIGHT FOR THAILAND’S FOOD DELIVERY MARKET
Thailand has a large and diverse market for food delivery apps, thanks to its population of more than 69 million, its growing middle class, and its rich food culture.
In a society where convenience reigns supreme, food delivery applications have revolutionized the way many people access meals. A recent study conducted with Rakuten Insight Global’s exclusive Thai panel revealed the behaviors and choices of Thai consumers in regards to using these apps for ordering food.
A significant 67% of Thai participants admitted to using food delivery apps multiple times each month, with up to 10% ordering several times a day.
source from internet
